With over 20 years of experience in digital design, I focus on usability and accessibility to create intuitive solutions for complex products.
Refocussing site architecture around user needs in order to encourage enquiries
Translating a complex process into a clear, task-oriented and accessible UI
Onboarding flow | BorrowMyDoggy
Educating users on a unique proposition through sign-up and profile creation
Sharing economy app | BorrowMyDoggy
Improving engagement and brand cohesiveness through reimagining a mobile app
Employee benefits sales tool | MetLife
Improving employee benefits broker meetings, with a non-linear journey through marketing content
Educational pension game | Kingfisher
Educating young, unengaged staff on the importance of paying into their pension as early as possible