The key to product design lies in finding the sweet spot between business needs, technical effort, and user experience. My business degree and marketing background, combined with my technical understanding, and more than 20 years of crafting user experiences, give me a unique perspective that allows me to identify solutions that are feasible, viable, and desirable.

My core strength lies in my ability to solve complex UX problems in an elegant way. I firmly believe that usability and accessibility should be at the heart of digital design, and I have particularly honed my skills in these areas, applying best practices as standard and conducting research and testing where needed to improve the experience.

I designed and built my first website around the turn of the millennium. From there, my skills developed across a range of environments, working both in-house and for agencies. I’ve found a natural affinity for working with start-ups, having spent five years at a two-sided marketplace with over two million members and contributing to a 0-1 housing product as a freelancer.

I have a great deal of experience in the finance and pet care sectors, with a particular interest in educational platforms—especially snackable education.

John - Co-Founder at YIMBY Alliance

"Rose is a brilliant, thoughtful and client-focused designer who did excellent work on a housing-related project for us. I recommend her strongly."

Sarah - Senior QA and Test Analyst at BorrowMyDoggy

"What sets Rose apart is her willingness to work closely with colleagues to understand their specific design needs, which leads to exceptional outcomes and a strong sense of teamwork. She also works seamlessly with developers, ensuring they have a clear understanding of design requirements and providing them with all the necessary information they need to meet the requirements."

Derek - Managing Director, Communications, Media and Technology at Accenture

"Rose, a personal thank you for the brilliant work you've done in creating, driving and presenting the Finance Transformation Toolkit. Although this was a team effort your passion and enthusiasm for this activity shone through and was key to delivering the work with such impact. The outcomes achieved in 2 weeks have been impressive and irrespective of where this work goes next you have played a key role in establishing our credibility in an important client space for Accenture. Cheers"

Deborah - Digital Project Manager at Teamspirit

"Rose delights in creating smart, user focused, eye-catching designs that are both on trend and on brand for her clients. She innately understands the relationship between content, design and device, resulting in digital designs that seamlessly work across multiple platforms and screen sizes. But more importantly, Rose is always open to hearing ideas and opinions from colleagues across the agency. She is never too busy to answer questions, provide advice or explain reasoning, this adds value not only to her work, but also to the digital acceleration of her team. An open, generous person Rose would be a welcome addition to any team, agency or project."

See more on my LinkedIn profile