Experience

 Worked on a variety of projects for small and large companies, including:

• Rearchitected and redesigned Nystagmus Network website for accessibility, for a core audience living with low vision.
• Designed a 0–1 digital product for a disruptive property start-up with a key audience of property owners aged 50+.
• Led UX design and architecture for Canaccord Wealth, aligning with FCA Consumer Duty by improving accessibility, transparency, and usability.
• Audited Cambridge Building Society website, recommending accessibility and usability improvements for Consumer Duty.

Assisting local older and disabled people with their technology. This provides valuable insights into the pain points encountered by diverse individuals and an understanding of their abilities with technology.

Owned the entire design process from inception to launch approval as the sole designer. Lead product management and wrote technical specification.

• Embedded accessibility best practices into native apps and web, leading audits, testing, and training initiatives.
• Upgraded the sign-up flow to a modular, step-based process, allowing for the identification and targeting of pain points to increase sign-up completion rates by 11%.
• Established an inclusive design system of accessible reusable components to ensure uniformity and efficiency.
• Conducted research, collected data, and extracted insights from various sources to inform roadmap management and design decisions
• Maintained team focus by managing the roadmap, backlog, and strategy sessions.
• Improved communication and knowledge-sharing throughout the company by creating documentation and leading communication with stakeholders at all levels.
• Increased efficiency in product development through detailed technical specifications, facilitated by an in-depth understanding of the product’s architecture, tech stack, and data model.

Worked on a variety of financial brands, with responsibility for concepting, researching, designing (architecture, UX and UI), testing, and supporting development of new digital solutions. Highlights:

• A cross-platform app to facilitate collaborative, non-linear discussion for MetLife brokers.
• A robo-advice pension planning tool serving users over 50 without financial knowledge or an advisor.
• Mortgage websites to help users to find and understand Cambridge Building Society’s products.
• A game to engage Kingfisher staff with their pension options.

Designed UI in close collaboration with the UX team. Additional responsibilities included mentoring, creative direction, scheduling, pitching, scoping and quoting.

Designed websites, mobile and tablet applications (including pre-iPhone mobile apps), emails, sales presentations and TV graphics for both internal projects and clients such as UEFA.

Designed and developed websites for clients from motorbike racers to slimming supplements.

Resolved issues with communication resulting in work being delivered on time and to specification.